If you host a website on a server, it uses the server's shared IP address - a unique number which is used to distinguish a device connected to the World Wide Web. The website name that you use for the website is for quick access and convenience of the website visitors, but on a more basic level, their Internet browser connects to the IP of the server. As there're a lot more sites than IP addresses, shared hosting servers use the very same IP for many different websites even in case they are owned by different users. While this doesn't affect your website performance directly, having a dedicated IP can slightly boost the loading speed of a given site, granting it superior rankings in search engine results. Such an IP is necessary for the installation of an SSL certificate as well, so when you want to secure the payment or login info that your website visitors type in, you'll need an IP in addition to the SSL.
Dedicated IP Address in Cloud Hosting
If you use any of our cloud hosting plans, you will be able to add a dedicated IP to your account with ease and assign it to any domain or subdomain with just a few clicks. This is valid whichever data center you've selected for the account during the registration process, so you can take advantage of this feature in our US, UK and AU facilities. In this way, you can have a dedicated IP for an electronic commerce site, for example, whereas a forum attached to it can use the server's shared IP since you can adjust each and every domain or subdomain separately through the Hosted Domains area of your Hepsia Control Panel. If you need a dedicated IP for an SSL certificate and you get the SSL through us, you're able to use our auto-configuration instrument, that will assign an IP and install the SSL automatically for the site where you wish to use them.